Lodha Casa Bella Gold, Dombivali: A belief in safe partnerships

Lodha Casa Bella, Dombivili

The prestigious Lodha Group which has developed elegant and affluent properties across India added Lodha Casa Bella Gold, Dombivali, yet another feather in its cap. Built on the lush green hills of Dombivali, a key central suburb beyond Thane, Lodha created a luxurious living experience for the quality-conscious home buyer. Due to its clear focus on safety of residents at the parks and entertainment zones at Lodha Casa Bella Gold, the developer needed a flooring solution that combined utility with elegance. Moreover, the flooring solution needed to meet the high expectation levels of its premium class customers. The developer had to look no further than Ecoflex—its existing playground safety partner for about five years.

The requirement

The parents in the modern nuclear families are highly conscious about safety of their kids. Many parents even install phone- or door-based cameras to keep a vigil on their children (for safety). They expect a similar vigilant approach from the developer when it comes to ensuring safety of their children at the play areas. Safe flooring is fast becoming one of the top priorities for parents of tiny tots while scouting for apartments.

Dombivali’s Lodha Casa Bella Gold has incorporated well-maintained parks and ample open spaces with dedicated walking and running trails for residents. It provides for extensive recreational facilities. The parks with easy to use equipment including slides and swings add to the premium quality experience of its properties. These children’s play areas form as a major attraction for home buyers, especially the nuclear families with kids. Naturally, the developer was the most concerned about children’s safety at these play and entertainment areas. That’s where the job of a good and safe floor comes into play. The flooring solution had to ensure that all the users of the parks and trails were effectively shielded from potential injuries, a task that was well accomplished by Ecoflex. The Playsafe rubberized flooring fully absorbs impact in case of fall or trip of the users.

Lodha Casa Bella Gold, Dombivili in Mumbai

The right fit

“To be ahead of the industry curve, we decided to offer safety flooring as a basic feature to our customers. Today, it is becoming the norm in the real estate industry,” explained Vivek Todankar, Deputy Manager of Procurement at Lodha Group. While Ecoflex products were technically superior, it was mainly the long-standing relationship with the vendor that mattered, according to Todankar. Ecoflex had already worked with the developer at many of its projects. The flooring brand also gelled well with the company’s corporate philosophy and value system. The core values of Lodha Group reflect in the promise—Building A Better Life For The Residents. As a philosophy, the group believed in investing in solutions with no-compromises on quality.

It’s been two years since Ecoflex deployed its Playsafe flooring across the multi-acre Lodha Casa Bella Gold, Dombivali. “The vendor, Ecoflex, is absolutely professional in its approach to business discussions as well as services. We have not faced a single instance of colour fading or any issues during or after installation,” Todankar said.

Happy to serve

Jagdish Wadhwani, General Manager-Sales (Mumbai), Ecoflex, informed that the company had a unique, professional approach to installation to ensure that the client got the best long term returns on its Playsafe investment. “At Lodha Casa Bella Gold, we inspected the site and recommended the Lodha management to even-out the surface at certain places. There also were areas that needed some repair and restoration work to improve water drainage. Once that was completed, we started the installation,” he shared.

By now, Ecoflex has executed similar projects at more than 20 Lodha Group properties. Ecoflex, Wadhwani said, has made many friends in developer community who are its happy customers for life. “Customers recommend our name to their alliance partners as well as industry peers as a good vendor that provides quality products,” said Wadhwani, beaming with pride.